Last updated version: 22/06/2023


We value your privacy and are committed to protecting your Personal Data (also referred hereinunder as Personal Information). This Privacy Policy is in accordance with the California Consumer Privacy Act (CCPA) for California residents, the Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and Canada’s Anti-Spam Legislation (CASL). In this Policy we explain how we collect, use, disclose, and safeguard your Personal Information when you interact with our website, products, and services. We also explain your rights to the information collected in a clear and transparent manner. Other than when specific consent is required, by using our website, you acknowledge and consent to the terms outlined in this Privacy Policy. We reserve the right to amend this Data Privacy Policy from time to time without ‎prior notice. We may be required to amend this Data Privacy Policy due to ‎regulations. For any significant changes you will be notified but you are advised to ‎check our website for the latest Privacy Policy.‎


We collect Personal Data including commercial information (data that enables us to identify you, contact you and carry out our business with you), such as: name, email address, postal address, phone number, purchase history, products and services obtained, shipping information, payment and payment method information).

We also collect Non-Personal Data (data that does not directly identify you as you interact with our site and services), such as products and services viewed, site usage (browsing history, search terms, number of clicks, referring/exit pages, date/time stamp, time on Site usage). When you browse our Site, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

We collect your Personal Data and Non-Personal Data in a number of ways, directly from you, when you provide it to us (e.g., registering an account, making a purchase, signing up for our newsletter), or  by implied consent, through the use of cookies and other tracking technologies when you interact with our website.Email marketing: From time to time, we may send you commercial electronic messages (CEMs), such as marketing emails, newsletters, and promotional offers, in accordance with applicable laws and regulations in the United States and Canada. For users in the United States, we follow the CAN-SPAM Act and provide an opt-out mechanism in every CEM, allowing you to unsubscribe from future messages at any time. For users in Canada, we follow Canada’s Anti-Spam Legislation (CASL) and obtain your implied consent to send CEMs based on an existing business relationship. We will respect your communication preferences and provide a clear and easy-to-use unsubscribe mechanism in all our CEMs, ensuring you have the option to opt-out of future communications. Your implied consent may be through any of the following instances which we deem as existing business relationship with or inquiry from you:

All marketing emails shall conspicuously contain a notice that at no cost to you, you can opt out of receiving more marketing emails from us. All marketing emails shall prominently display a one-click unsubscribe or opt-out option. Once you have opted out or unsubscribed, we shall immediately refrain from sending marketing emails to you.


When you provide us with Personal Data to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, you consent to our collecting your Personal Data and using it for that specific reason only. If we ask for your Personal Data for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

We may use your Personal Data, sometimes combined with Non-Personal Data, in a variety of ways including, but not limited to the below, in order to conduct our business, improve our Sites, develop new products and services, provide information and support, to better understand your needs and interests, personalize communications and advertising, meet contractual obligations, and generally promote a quality experience for you. For example, we may use your Personal Information, including your email address, to:

You may manage your receipt of marketing and non-transactional emails by clicking on the “unsubscribe” link located on the bottom of our marketing and non-transactional emails. If at any point you choose not to receive our emails or newsletters, you can also opt-out or unsubscribe by emailing, by following the opt-out instructions in the email or newsletter, or by sending mail to Customer Service Team with address at 3RD FLOOR, 120 BAKER STREET, LONDON, ENGLAND, W1U 6TU.


We are committed to being transparent about how we share your Information. We share your Personal Data, sometimes combined with Non-Personal Data, in a variety of ways, and may sell your Personal Information to third parties for marketing or other purposes (as permitted by the CCPA, FTC and similar State and Federal applicable laws and regulations). We also share your Personal Information with our service providers, affiliates, and partners for the purposes outlined in this Privacy Policy. We ensure that all third parties receiving your Personal Information are contractually obligated to protect your data and use it solely for the specific purposes we have authorized. Additionally, we may disclose your Personal Information if required by law, to protect our legal rights, or in response to valid requests by public authorities or law enforcement agencies.

You have the right to opt-out of the sale of your Personal Information. To exercise this right, please click on the “Do Not Sell My Personal Information” and the “Limit the Use of Sensitive Personal Information” links on our homepage or contact us through the methods provided in this Privacy Policy. In addition, we share your Personal information in several ways, including:

  1. To Affiliates and Partners: With companies or ventures that are owned or controlled by us, and internally within our company, in order to provide and improve services, for marketing purposes, and for advertising.
  2. To Service Providers and Vendors: With business partners, marketing partners, and vendors to provide, improve, and personalize our services.
  3. For Advertising and Marketing: With advertising and marketing partners for advertising and marketing purposes, with your consent, on our behalf and on behalf of third parties, including social network providers, if any.
  4. For Certain Analytics and Improvement: With certain companies for purposes of analytics and improvement of our services.
  5. For Legal Compliance, Law Enforcement, and Public Safety Purposes: With law enforcement, government or regulatory bodies, lawful authorities, or other authorized third parties in order to comply with laws, regulations, court orders, or other legal obligations or to assist in an investigation, to protect and defend our rights and property, or the rights or safety of third parties, to enforce our Terms of Use, this Privacy Policy, or agreements with third parties, or for crime-prevention purposes.

We also use Non-Personal Data to improve the usability of our Sites and for other business reasons. We or other third-party companies also use the Non-Personal Data to provide advertisements and targeted advertisements to you (ads based on the Non-Personal Data). We do not provide Personal Data to third parties with whom we share your Non-Personal Data. Please note that, when you select an advertising link or other link that takes you to sites not operated by us, you may be subject to the privacy policies of these third-party sites.

Sharing Content with Friends or Family Members: Our referral services may allow you to forward or share certain content with a friend or family member, such as an email inviting your friend to use our services. Email addresses that you may provide for a friend or family member will be used to send your friend or family member the content or link you request, as well as a confirmation to you of your friend or family member making a purchase and you receiving a reward but will not be collected or otherwise used by us or any other third parties for any other purpose. If you provide us with personal data from your contacts, it is your responsibility to ensure that the communication of such data to, and further processing by, us is lawful. You agree that you have that person’s permission to provide us with that information and for us to use it for this limited purpose.

Telemarketing By providing your telephone, cell number, and/or email address, you are providing explicit user  consent to receive future information (including telemarketing) about products and services from us or our affiliates, even if your number is listed on the U.S. Federal or state-specific Do-Not-Call lists or Canada’s National Do Not Call List. You hereby agree and consent to our contacting you using the contact information you have provided.

You understand that your consent includes receiving communications via phone calls, text messages, automated dialling equipment, pre-recorded calls, emails, or any other means your telecommunications device may be capable of receiving. Your consent is considered given in any of the following instances, which we deem as an existing business relationship or inquiry from you:

You acknowledge that agreeing to our telemarketing efforts is not a condition of purchasing any goods or services from us or our affiliates. Providing your personal data for survey, marketing and other profiling ‎purposes as above specified is optional. Refusal to provide your personal ‎data for these purposes will not have any impact on the entering into to ‎performance of the contract. When requested under data protection laws, ‎we will collect your prior consent before proceeding to processing your ‎personal data for these purposes.‎

You understand that the text messages we send may be seen by anyone with access to your phone. Accordingly, you should take steps to safeguard your phone and your text messages if you want them to remain private. If you wish to stop receiving text messages from us, reply to any text message we have sent you and simply text “STOP”, “END” or “QUIT”. You may also request to stop receiving text messages by calling us or emailing us using the following information: By email:

If at any time you need our contact information or information on how to stop text messages, reply to any text message we have sent you and simply text HELP or click here for support. Message and Data Rates May Apply to any text/SMS communication.

We will maintain records of the consent you provide to demonstrate compliance with the Telephone Consumer Protection Act (TCPA), the Federal Trade Commission (FTC)’s Telemarketing Sales Rule (TSR), and any applicable state or Canadian laws. Opting out may not prevent all information sharing,  such as with credit card processors in connection with products or services that you order from us. While we offer you some control over marketing communication, certain transactional, relationship, and legally required communications will not be affected by the choices you have made about marketing communications.

We reserve the right to disclose any Personal Information provided by you to law enforcement or other governmental officials as we, in our sole discretion, deem necessary to comply with any applicable law or at the request of any governmental entity or agency.


You are afforded certain rights regarding your Personal Information, based on the CCPA, the “Shine the Light” law, the CalOPPA, and the PIPEDA. This section elaborates on these rights and explains how you can exercise them:

You have the Right to Request Access to Your Personal Information:

This means you may request a copy of the Personal Information we have collected and retained about you. In California, you can ask for information from the past 12 months, free of charge and in an electronic format. This includes categories of Personal Information collected, the source of the information, our use of the information and, if the information was disclosed or sold to third parties, the categories of Personal Information disclosed or sold to third parties and the categories of third parties to whom such information was disclosed or sold (we may reasonably refuse or limit your request when you request falls within the reasonable exceptions of PIPEDA and CalOPPA).

You have the Right to Request Deletion of Your Personal Information:

You have the right to request that we delete any Personal Information that we have collected from you. Upon receiving a verified request, we will delete your Personal Information from our records, unless maintaining the information is necessary for us to comply with other legal obligations (such as to protect against malicious, deceptive, fraudulent, or illegal activity).

You have the Right to Opt-Out of the Sale of Your Personal Information:

You have the right to opt-out of the sale of your Personal Information to third parties. This means you may direct us not to sell your Personal Information. To exercise this right, please visit our “Do Not Sell My Personal Information” webpage or contact us using the details provided in our “Contact Us” section, also detailed in Section 3 above.

You have the Right not to be Discriminated for Exercising Your Privacy Rights:

You have the right not to receive discriminatory treatment by us for exercising your privacy rights. We will not discriminate against you for exercising any of your rights (including, but not limited to, opting out of marketing and promotions and requesting that we do not sell your information).

You have the Right to Withdraw your Consent:

You have the right to withdraw your consent to the ongoing collection, use or disclosure of your Personal Information at any time, subject to legal or contractual restrictions and reasonable notice. Please note that the withdrawal of consent may impact the services we are able to offer you.

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you with future effect and without affecting the lawfulness of processing of your Personal Data based on the consent you provided before you withdrew it, at any time, by contacting us at email address, or by following the opt-out instructions in the email or newsletter.

In addition, as a user, you have the right to set your browser to send a ‘Do Not Track’ (DNT) signal to websites you visit, including ours. For more information about how these signals are handled, please see our section on Cookies and Tracking Technologies below.

You have the Right to Challenge the Accuracy and Completeness of your Information:

You have the Right to Challenge the Accuracy of your Information:

We acknowledge your right to challenge the accuracy and completeness of your Personal Information that we hold, and to have it amended as appropriate. If you believe any of the Personal Information, we have about you is incorrect or incomplete, you are entitled to request a correction. We will promptly correct any information found to be incorrect or complete it as necessary, bearing in mind that this may not extend to matters of interpretation, such as professional opinions or assessments. In the event of a disagreement about the accuracy or completeness of the information, we will record your disputed claim and provide a means for you to annotate the information in our records.

We may require you to provide sufficient identification to fulfil your request, and we will also need to confirm that the Personal Information in question pertains to you. Please understand that while we are committed to maintaining accurate records, we may not always be able to accommodate requests if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

How to Exercise your Rights:

To exercise any of the above rights, please contact us by email at, or by sending mail to Customer Service Team with address at 3RD FLOOR, 120 BAKER STREET, LONDON, ENGLAND, W1U 6TU.

We shall, within 30 days following receipt of notice, delete/amend the Personal Data from our records and, upon completion of all transactions, comply with all reasonable instructions with respect to the deletion of any remaining Personal Data. We will not retain data longer than is necessary to fulfil the purposes for which it was collected or as required by applicable laws or regulations.

We will automatically delete your Personal Data, within 30 days from occurrence of any of the following events:


Cookies: We may use “cookie” technology for such purposes as enhancing your online experience by making it easier for you to navigate through the Sites and making certain features work better. Cookies are small text files which are commonly deposited by websites on a user’s device when the user visits a website. The file identifies a user’s computer/device and can record the user’s preferences and other data about the user’s website visit. We do not extract information about individual users during this process. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them). We use cookies for various purposes, such as:

Essential Cookies: These are required for the operation of our website. These cookies also enable helpful functions that improve your experience on the Services. They include, for example, cookies that enable you to log into secure areas of our website.

Analytical/Performance Cookies: These Cookies enable us to collect statistical information about how our users interact with us. These coolies allow us to recognize and count the number of visitors and see how visitors move around our website. This helps us improve the way our website works.

Functionality Cookies: These are used to recognize you when you return to our website, enabling us to personalize our content for you and remember your preferences. They help to make a website more user-friendly and are used to remember settings or preferences, like your preferred language or location, or changes you’ve made to text size, fonts, and other customizable parts of web pages.

Targeting Cookies: These record your visit to our website, pages you have visited, and links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests.

If you view our website without changing your cookie settings, you are indicating your consent to receive all cookies from our Site. You can manage your cookie settings through your web browser, and may disable cookies, but please note that certain services may not function correctly without it and your experience on our Sites may be hindered.

Third Party Cookies: We may use third-party advertising companies to serve ads on our behalf across the Internet. These companies may collect and use information about your visits to this and other websites and your interaction with our products and services in order to provide advertisements about goods and services of interest to you. However, no personally identifiable information (such as your name, address, email address or telephone number) will be connected with such information. They may use information about your visits to this and other websites to target advertisements for goods and services and may be used to keep track of user response to each advertisement. These targeted advertisements may appear on our Websites or on other sites that you visit. The anonymous information is collected through the use of a pixel tag or cookies, which are industry standard technologies used by most major websites. If you do not want such companies to collect this information you may opt-out.

To learn more about the use of this information or choose not to have this information used by certain third-party advertising partners, please visit the Network Advertising Initiative. Please note that if you delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice.

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform certain services they provide to us. Certain third-party services, such as payment gateways and other transaction or payment processors are required to abide by security standards imposed on them, such as the Payment Card Industry Data Security Standard (PCI-DSS), which is a set of security standards designed to ensure that all payment processors that accept, process, store or transmit credit card information maintain a secure environment. All direct payment gateways we utilize adhere to PCI-DSS, which is a joint effort of brands like Visa, MasterCard, American Express and Discover, to safeguard card data handling.

Whilst we shall not store your credit card information, such payment gateways and other transaction or payment processors, under PCI-DSS, may store your purchase transaction data for only as long as is necessary to complete the transaction and thereafter for only as long as it is required by law.

Such third-party payment gateways and other payment transaction processors and other third parties have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your Personal Information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So, if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our Site or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


Please note that this Privacy Policy does not apply to the practices of companies that we do not own or control or to people that we do not employ or manage. We provide these links merely for your convenience. We have no control over, do not review, and are not responsible for Third-Party Sites, their content, or any goods or services available through the Third-Party Sites. Our Privacy Policy does not apply to third party sites, and any data you provide to third-party sites, you provide at your own risk. We encourage you to review the privacy policies of any third-party sites with which you interact with.


We prioritize the security of your Personal Information and have implemented a series of security measures to protect it. We employ administrative, technical, and physical safeguards designed to protect the Personal Information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use..

If you provide us with sensitive information, such as login credentials and credit card information, then such information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. In addition to SSL encryption, we use firewalls and system-wide data encryption, among other security measures, to protect your information.

It is important to note that while no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements. As such, while we strive to protect your Personal Information, we cannot guarantee its absolute security.


Unless otherwise prohibited by applicable law, we shall notify you, without unreasonable delay under the circumstances but in any event no later than within 72 hours after becoming aware, of any accidental, unauthorized, or unlawful destruction, loss, alteration, or disclosure of, or access to, Personal Data, including Data Breaches involving email account credentials (“Security Breach”) likely to result in a high risk of adversely affecting individuals’ rights and freedom. In addition, for our Canadian users, we will report the breach to the Privacy Commissioner of Canada as soon as feasible, in accordance with PIPEDA. Such notification shall include: (a) a detailed description of the Security Breach, and (b) the type of data that was the subject of the Security Breach and we shall communicate (i) the name and contact details of our data protection officer or other point of contact where more information can be obtained; (ii) a description of the likely consequences of the Security Breach; (iii) a description of the measures taken or proposed to be taken by us to address the Security Breach, including, where appropriate, measures to mitigate its possible adverse effects; and (iv) additionally in such notification or thereafter as soon as such information can be collected or otherwise becomes available, any other information you may reasonably request relating to the Security Breach.

We shall take prompt action to investigate the Security Breach and shall use industry standard, commercially reasonable, efforts to mitigate the effects of any such Security Breach in accordance with its obligations hereunder. We will also carry out any recovery necessary to remedy the Security Breach. Unless required to do so under applicable Privacy Law, we shall not release or publish any filing, communication, notice, press release, or report concerning any Security Breach. We shall also report such Security Breach as may be required by law to relevant supervisory authority within 72 hours of becoming aware, where feasible.


We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you directly, such as via email or another appropriate method of direct communication, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use or disclose it. Continued use of our Site after having been informed of any such changes to these conditions implies acceptance of the revised Privacy Policy. This Privacy Policy is an integral part of our Terms of Service.

If our Company is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you. The new entity will be committed to adhering to this Privacy Policy or a comparable policy to protect your information. We may also disclose your Personal Data with our prospective or actual purchasers, investors, or successor entities in connection with a contemplated reorganization or an actual reorganization of our business, in connection with financing, a sale, or other transaction involving the disposal of all or part of our business or assets, including for the purpose of permitting the due diligence required to decide whether to proceed with a transaction, pursuant to assurances of sufficient data handling practices and safeguards.


If you have questions, comments, or complaints concerning our privacy practices or if you would like to: access, correct, amend or delete any Personal Information we have about you, register a complaint, or simply want more information, contact us at

We have a “Privacy Officer” who is responsible for matters relating to privacy and data protection. This Privacy Officer can be reached by email at or at the following address: